Compensation models on the Instagram platform based on video views are complex and not directly connected to views alone. There isn’t a simple formula to calculate revenue based solely on the number of times a video is watched. Various factors influence potential earnings.
The absence of a direct payment scheme tied to view counts means that creators must explore other avenues to monetize their content. Historically, Instagram’s monetization strategies have favored sponsored content, affiliate marketing, and driving traffic to external sales platforms. This approach allows brands and influencers to leverage the platform’s reach for commercial gain.