Vlogmas, a portmanteau of “vlog” and “Christmas,” is a content creation tradition primarily observed on YouTube. It entails creators publishing a video each day from December 1st through December 25th, essentially creating a daily video blog leading up to Christmas Day. These videos generally document the creator’s experiences, preparations, or general activities during the holiday season. An example would be a creator sharing their daily Christmas shopping trips, decorating their home, or participating in holiday-themed events.
The practice provides multiple advantages. For content creators, it offers a structured content schedule that can drive consistent engagement and viewership during a typically festive and active period on the platform. It can also lead to subscriber growth and increased brand awareness. Historically, the trend gained traction as a way for creators to foster a deeper connection with their audience by offering a glimpse into their personal lives during a shared cultural event. The focused theme enables viewers to easily find relevant content related to the holiday season.
