VSCO, frequently encountered within the Instagram environment, refers to both a photography application and the aesthetic style often associated with images shared on that platform. The application, Visual Supply Company, provides tools for photo editing and sharing. For example, individuals might employ VSCO’s filters and editing capabilities before posting a photograph to their Instagram feed, aiming for a specific visual effect.
The relevance of this phenomenon stems from its influence on visual trends and online identity. The editing style, characterized by muted tones, low contrast, and a film-like quality, allows users to cultivate a distinct and cohesive online presence. Early adoption of the application and its signature editing techniques contributed to the establishment of this pervasive aesthetic.