The capability to identify viewers of temporary visual content posted on the Instagram platform is a feature many users seek to understand. Instagram Highlights are collections of Stories saved beyond the standard 24-hour lifespan. When content is added to a Highlight, the platform provides data on who viewed each individual Story within that Highlight during its initial 24-hour active period. For instance, if a user posts a Story about a product launch and adds it to a “New Products” Highlight, they can see the usernames of individuals who viewed that Story within the first day it was live.
Knowing who interacts with ephemeral content can provide valuable insights. Businesses can gauge audience interest in specific products or promotions. Individuals may use this information to understand the reach of their personal brand or the engagement levels with particular types of content. Historically, the emphasis on ephemeral content stemmed from a desire for more authentic and less curated online interactions. The viewership data offered within that timeframe allows for a degree of feedback not always available with permanent posts.
