The function allows users to conceal posts from their main profile grid without permanently deleting them. These items remain accessible to the account holder but are hidden from public view. For example, a user might hide older content that no longer aligns with their current brand or aesthetic.
This feature offers significant advantages, including preserving memories while curating a specific public image. It permits the temporary removal of posts during promotional periods or allows for re-evaluation of content strategy without complete erasure. Historically, users seeking a cleaner profile aesthetic were forced to delete content, a process that now can be avoided.