The phrase refers to a particular approach concerning YouTube channels that prioritize benefits and access for subscribing members. This usually involves exclusive content, such as behind-the-scenes videos, live streams, or early access to uploads, which are made available only to those who pay a recurring membership fee to support the channel.
This strategy allows content creators to establish a predictable income stream and foster a closer relationship with their most dedicated viewers. Benefits often include personalized badges displayed during live chats, custom emojis, and direct engagement with the channel host, strengthening the community and encouraging sustained support. The establishment of such programs represents a shift in how creators monetize their presence, moving beyond traditional advertising revenue toward direct contributions from their audience.