Instagram provides users with data regarding the viewership of their Highlights. This data encompasses the individuals who have viewed each individual story within a Highlight for a period of 48 hours after its initial posting. After this timeframe, the specific list of viewers for that story is no longer accessible to the account owner. Consequently, knowing precisely who has interacted with each story within a Highlight is time-sensitive.
Understanding which users are engaging with this content can offer valuable insights into audience preferences and interests. This information can be beneficial for tailoring future content strategies, optimizing engagement, and fostering a stronger connection with followers. Early access to this viewership data allowed users to adapt their posting times to maximize reach and engagement. The introduction of this feature empowered users to gain a greater understanding of their audience.