The phrase refers to the act of acquiring, without monetary cost, a specific digital product intended for customizing the visual appearance and functionality of a website built on the WordPress content management system. It typically involves obtaining the design template files from a source other than the official vendor or licensed distributors, circumventing the intended payment structure.
The perceived advantage lies in avoiding the purchase price, particularly attractive for individuals or organizations with budget constraints. Historically, the distribution of digital products through unofficial channels has presented challenges to intellectual property rights and revenue streams for developers. Such practices raise ethical and legal considerations surrounding software licensing and copyright infringement.
