The phrase denotes the acquisition of digital assets, specifically software or applications, offered by a newly established business specializing in the field of video-related technologies. This action typically involves accessing and saving a file or set of files onto a device for subsequent installation and use. An example would be retrieving a video editing suite from a burgeoning tech company to enhance post-production capabilities.
Securing such resources can provide numerous advantages, including access to cutting-edge tools, competitive pricing often associated with early-stage ventures, and the potential for direct engagement with developers to influence product roadmaps. Historically, accessing innovations from these sources has driven advancements in content creation, distribution, and consumption.