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The practice of acquiring views for live broadcasts on Instagram through paid services represents a strategy employed by some users seeking to enhance the perceived popularity and reach of their live content. This involves paying a third-party provider to artificially inflate the number of viewers during an Instagram live session. For example, an individual or business hosting a live Q&A session may choose to purchase views to project a more engaging and widely attended event, even if the organic audience size is initially smaller.

The perceived advantage of this approach lies in its potential to create a bandwagon effect, attracting more genuine viewers who are drawn in by the already high viewer count. Furthermore, a larger viewership can influence Instagram’s algorithm, potentially leading to greater visibility and discovery of the live broadcast by a wider audience. Historically, such tactics have been utilized across various social media platforms in an attempt to gain a competitive edge and rapidly increase online presence. However, the long-term effectiveness and ethical implications of these strategies remain subject to debate.

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