The phrase references the process of acquiring the digital files for typefaces utilized by a prominent American newspaper. This usually involves searching for, and potentially purchasing, fonts that closely resemble those used in the publication’s print and digital formats for personal or professional design projects.
The desirability of replicating the typographic aesthetic of this publication stems from its long-standing reputation for credibility, clarity, and visual authority. Employing similar typefaces in one’s own work can imbue it with a sense of trustworthiness and sophistication. Historically, access to such fonts was restricted, but digital distribution now makes near-identical options more readily available, albeit often subject to licensing agreements.
