Instagram’s Highlight feature provides a way to group Stories together, making them permanently visible on a profile. The platform tracks views on individual Stories within a Highlight for a 48-hour period after they are initially posted. After this period, the specific viewer data is no longer accessible.
Understanding content consumption on Instagram allows users to assess audience engagement and refine their content strategy. The availability of viewer data immediately after posting a Story enables immediate feedback, while the subsequent loss of specific viewer information emphasizes the transient nature of Instagram Stories. This temporary data availability encourages real-time interaction and analysis of content performance.