A social media marketing (SMM) panel offers a service to increase the viewing duration on videos hosted on the YouTube platform. Such platforms are designed to provide users with the opportunity to purchase increments of viewer retention, potentially influencing a video’s perceived engagement and discoverability within the YouTube algorithm. For example, a content creator aiming to boost the visibility of their new tutorial video might utilize an SMM panel to acquire a certain number of hours of aggregated watch time.
Acquiring increased viewing duration can be seen as an attempt to improve a video’s ranking in search results and recommended video sections. Historically, content creators have sought methods to enhance their content’s visibility to attract a larger audience and potentially monetize their channels. The pursuit of increased views, likes, and subscriber counts reflects an effort to cultivate a stronger online presence and potentially generate revenue through YouTube’s Partner Program or other associated monetization strategies.