The phrase denotes the acquisition, without cost, of software used to create labels and other designs compatible with Zebra Technologies printers. This category of software enables users to design custom prints for various applications, ranging from simple address labels to complex product identification tags. For example, a business could utilize such a program to generate barcodes and serial numbers for inventory management.
Access to such a utility offers notable advantages. It allows businesses, especially those with budget constraints, to produce professional-grade labels internally, eliminating the need for outsourcing and associated costs. Historically, label design required specialized equipment and expertise. The availability of readily accessible software significantly democratizes this process, empowering smaller operations to maintain control over their branding and operational efficiency.